Eddie Eagle is an Endangered Species, I Fear

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The Boxing Rabbi has a confession to make. I love occasional target shooting. When I was a kids, I got into riflery because the outdoorsy summer I camp I attended offered it as an elective. I became so good that I was awarded “Distingushed Marksman” by the NRA. Over the years, I have occasionally gone plinking (usually with a pellet gun at my father-in-law’s property in upstate NY). In fact, my father in law had a pretty large collection of long guns himself that he used to keep in his den. (Somehwat disconcertingly placed over the guest bed upon which his daughters’s boyfriends were expected to sleep on overnights). I still like to shoot and I think learning the responsible use of firearms is a worthwhile endeavor.

Eddie Eagle is the cute mascot created by the NRA to teach kids gun safety and shooting. Back in the day, that seemed to be the mission of the NRA-to promote safe and responsible gun ownership. Eddie Eagle is a friendly cuddly figure that helps kids and adults avoid getting hurt around firearms. Kind of like a Smokey the Bear but with guns.
Now, however, the NRA has been thoroughly co-opted by the gun manufacturers who figured out that the NRA could become a lobbying tool to promote the purchase of their products. Marketing heavily to middle-class men, gun makers use the NRA to promote the latest attachments and modifications to the expensive AR-15 style rifles that represent a huge profit margin for these companies. Several gun makers will advertise that they will “contribute” to the NRA for each purchase that you make. There is big money being made. These AR owners buy more accessories for their guns than little girls buy for their American Girl Dolls.
Now, the NRA has come out with an ad that features the Obama daughters. The add states that the President “protects” his daughters with armed guards but “doesn’t allow us to protect our children”. Leaving aside the disgusting use of the President’s daughters in an attack ad; the campaign by the NRA is boneheaded in every way. The majority of Americans understand the need for gun safety measures. The NRA had a chance to achieve some significant victories and improve their “brand”-they chose to represent only the most extreme elements and the gun manufacturers. They have chosen to play hardball using the Obama children. Eddie the Eagle is no more.

Here is the new NRA ad http://www.youtube.com/watch?feature=player_embedded&v=zKLA3BODXr0


One thought on “Eddie Eagle is an Endangered Species, I Fear

  1. LIke my son Doug, I was a “Junior NRA” member when I was in high school in Dallas. I learned target shooting and gun safety, using borrowed 22s owned by a local gun club. I won several certificates (not reaching Doug’s level of expertise, as I recall). To the best of my recollection, the NRA was in those days an advocacy group for target shooters and hunters, working on things like expanding hunting seasons (while supporting conservation efforts) gun safety, encouraging young people to develop an interest in shooting (hence the “Junior NRA”), .The craziness came later, along with their role as a shill for gun manufacturers.

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